Privacy Policy

Privacy Policy
This website Privacy Policy applies to your use of this website and the information you provide to us
through the website. Further information about our financial privacy policies regarding vehicle financing
obtained through our dealership can be found in a separate “Financial Privacy Notice” link at the bottom
of the website.
Privacy
This Privacy Policy is to provide you with information regarding the types of information we collect from
visitors to our websites, how we use that information, and to provide you with the terms and conditions
surrounding the collection and use of that information.
Non-Personally Identifiable Data:
Anytime you visit our website, we may gather certain non-personally identifiable information regarding
the means you use to access our site. This information may include the type and version of your
browser, your service provider, your IP address and any search engine you may have used to locate the
site. We use this information to help diagnose problems with our server, administer the website,
compile statistical data and to assist in developing and assessing marketing programs. In addition, we
gather certain navigational information about where you go on our websites. This information enables
us to determine which areas of the websites are most frequently visited and helps us to tailor the sites
to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and
will not be associated with a specific individual without that individual’s consent.
Information Voluntarily Provided:
Any information you provide to us (i.e. name, email address, etc.) when you enroll in one of our Email
Reminder Services, request information from us, chats regarding inventory, or use any of the other
interactive portions of our websites, is maintained on our servers or cloud-based systems. This
information may be used to provide you with information you’ve requested about our company, our
products and our services, or to provide you with special notices. You may opt out of receiving future
communications from us at any time (see opt-out Procedures below). This data may also be used to
tailor your experience on our sites by providing content that is relevant to your interests and geographic
region or to market products or services to you.
Information Collected from Other Sources:
To help us better understand and respond to your needs and interests, we may in the future receive
information about you from other sources. We will ask any provider of such information to represent
and warrant that the information has been gathered and maintained in accordance with all applicable
state and federal laws. Any such information will be maintained by us in accordance with the standards
set forth in this privacy policy along with other personal information you’ve provided.
Disclosure of Personal Information:
Our dealership understands the importance of your privacy. We collect and maintain the personal
information of users of our website for our use and the use of our subsidiaries, third party vendors, and
affiliated companies. In some cases, our dealership may be required to report certain sales and vehicle
related information to manufacturer partners and government agencies. Except as described in this
Privacy Policy or with your consent, we do not sell, rent, or trade consumer information to third parties.
Third parties may collect personally identifiable information about your online activities over time and
across different websites when you use this website.
Other Businesses:
Our dealership may develop relationships with select retailers and other companies at various times to
provide expanded services to our website visitors. As part of such a relationship, we may share with
these companies the use of certain interactive website functions (i.e. the Email Reminder Service).
Information provided by site visitors through the use of such interactive functions may be available to
both our dealership and those companies.
Third Party Vendors and Service Providers:
Our dealership may use other companies and individuals to perform certain functions on our behalf.
Examples include administering e-mail services, credit checking, data and network hosting, service
reminders, verification of sales, inventory management, running special promotions and performing
administrative or marketing functions. These third parties will only have access to the personal
information needed to perform these functions and may not use or store the information for any other
purpose.
Business Transfers:
In the event that our dealership sells or transfers all or a portion of its business assets, consumer
information may be one of the business assets transferred as part of the transaction. If substantially all
of the assets of our dealership are acquired, consumer information may be transferred as part of the
acquisition.
Compliance with Law/Safety:
Our dealership may disclose specific personal information based on a good faith belief that such
disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to
protect the users of our websites, the sites themselves, or the public.
With Consent:
Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable
information about you may be shared with third parties, and you will be given the opportunity to
decline to share that information.
Use of Cookies and Advertising Analytics:
Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your
hard drive that assist us in providing you with a customized browsing experience. Our dealership uses
cookies to provide you with the convenience of not having to reenter information, such as user IDs and
passwords, multiple times during your visits to our websites. Cookies can also be utilized to help us
provide you with information targeted to your interests, based upon your prior browsing on our
websites. The “help” section of the toolbar on most browsers will inform you on how to prevent your
browser from accepting new cookies, how to have the browser notify you upon the receipt of a new
cookie, or how to disable the use of cookies completely. As our websites have been designed to take
advantage of the use of cookies, should you configure your browser to decline their use, certain features
of our websites may not function correctly and you may be required to renter any user IDs and
passwords more frequently.
In addition to cookies, we also use third-party vendors, such as Google Analytics, to advertise to our
users online. These third-party vendors may display our dealerships advertisements on other websites
based on your internet usage. More specifically, these vendors use first-party cookies (such as the
Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform,
optimize, and serve ads based on your past visits to any of our affiliated websites, as listed on
www.lutherauto.com. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads
Settings at https://tools.google.com/dlpage/gaoptout.
We have or may enable interest-based advertising features, including remarketing, with Google
Analytics or similar third party advertising platforms. This kind of advertising based on consumer
interests and your precise geographic location may, in addition to remarketing, include Google’s
AdWords or other product features such as: interest categories, similar audiences, other types of
interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or
mobile advertising identifiers, associated with your use of our website, are or may be employed by us in
all aspects of remarketing in online advertising. For more information about Google Analytics and how it
collects and processes data, please go to “How Google uses data when you use our partners’ sites or
apps”, located at http://www.google.com/policies/privacy/partners/.
Accessing Our Websites from Outside of the United States:
If you are visiting our website from a location outside of the U.S., your connection will be through and to
servers located in the U.S. Any information you provide during your visit will be processed and
maintained on our Web server and other internal systems located within the U.S.
External Links:
Our websites contain links to other sites. Our dealership is not responsible for the privacy practices or
the content of those websites. To help ensure the protection of your privacy, we recommend that you
review the privacy policy of any site you visit via a link from one of our websites. Certain features of our
website that are branded with a brand separate from our website brand may be directing your
information to one of these third party sites and their privacy practices may differ from our Privacy
Policy.
Passwords:
The personal data record created through your registration with our website and stored on our servers
can only be accessed with the unique password associated with that record. To protect the integrity of
the information contained in this record, you should not disclose or otherwise reveal your password to
third parties.
Public Forums:
Our websites may make chat rooms, forums, comments, message boards, and/or news groups available
to its users at various times. Please remember that, unless otherwise stated, any information that is
disclosed in these areas becomes public information and you should exercise caution when deciding to
disclose your personal information in these areas.
Opt-out Procedures:
You may always opt-out of receiving future communications from our dealership. Our communications
to you will allow users to opt-out of receiving such communications at the point where personal
information is requested, or through other means as identified.
Browser-Based Do Not Track:
Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites
and online services that you do not want to be tracked. Because there is not yet an accepted standard
for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on
websites where we provide advertisements, content, or other services.
Contacting the websites:
If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.
Accessibility Statement:
We are committed to making our inventory and dealership information accessible for all customers and
site visitors. We have taken steps to enhance our site and its usability using assistive technology on our
main automotive group pages, Lutherauto.com and Stevelandersauto.com. Our efforts are guided by
the Web Content Accessibility Guidelines, version 2.0, Level AA (WCAG 2.0 AA).
On Lutherauto.com and Stevelandersauto.com we utilize the AudioEye Toolbar to offer accessibility
and usability tools, navigation, reader and player capacity and otherwise assist all site visitors with
diverse abilities. AudioEye has certified that that the lutherauto.com website is optimized to
substantially conform with AudioEye’s interpretation of the informative Guidance provided by WCAG
2.0 AA. Through an ongoing effort, certified accessibility professionals will continue to enhance this site
for optimal accessibility and usability for all users. For more information about our commitment to
accessibility, please contact Luther/Landers Automotive’s legal department at 952-258-8800, or the
AudioEye HelpDesk contact available in the AudioEye toolbar.